A Dutch technology company put out a call for bearded workers. Sexist? Not really. Their logo is a bearded Greek hero, so it is more of a play on their brand and logo. Oh, and they are looking for freelancers, not regular employees, so it is a nod to the average, millennial, gig-worker, digital nomad who is more likely to have a beard. And it is just to break through the noise.
I read a press release from a company I know and something surprised me about it. The company has two co-founders. The quoted statement in the release was from both of them. Now it’s unlikely that I would say anything positive about a press release, but this was down right weird. Yes, even though it appears between quotation marks, this is a written statement. Nobody actually said this. But the press release read, “We are excited to partner with …” said co-founder one and co-founder two. It made me picture the two of them saying this in unison. As if they were harmonizing. Couldn’t they just pick one to attribute the statement to?
The device at the eye doctor to check your vision has always caused me some amount of anxiety. I was afraid I would make the wrong decision and I would wind up with a glasses prescription that was incorrect. This was caused by the small differences between the different lenses, so I have always been reluctant to choose one or the other. At my recent eye exam I had the courage of my convictions and I claimed the better view quickly and easily. There were very few options that were subtle. Every choice was a clear choice and I stated it immediately and without hesitation. This felt like some kind of progress.
I went to the eye doctor and the first thing I heard when I walked into the office was a country song with a lyric about sunglasses. It made me think about an eye doctor playlist of songs about eyes (Brown Eyed Girl, Bette Davis Eyes) or glasses and sunglasses (Sunglasses at Night). Dentist offices can have their own playlists with songs about smiles and teeth. These playlists will make people think more positively about the service you are about to receive. I wonder if there are any songs about colonoscopies.
A year ago I decided that I wanted to post my thoughts every day. These were meant to be short posts – anywhere between a sentence and a long paragraph – that I would create by voice. It was meant to be a public-facing journal with ideas that could be expanded into longer blog posts. I started thinking about marketing, but it expanded to be so much more. And the voice thing never really worked out. Continue reading “One Year of Sharing Daily Thoughts”
We have a society where we seem to have to wait in line for everything, although I guess it is better than the free-for-all that would take place without lines. On a trip to the NC State Fair with my daughter we wanted to go on a cheesy funhouse ride. It was called the Zombie Apocalypse. It was definitely one of those rides whose marketing is better than the reality. I haven’t thought much about the coming zombie apocalypse, but I didn’t think I would have to wait in line for it.
How would you handle a telegraphed narrative twist in your life like the one at the end of the Piña Colada Song?
Some days my morning run happens while it is still dark. I run through a nearby neighborhood. Both a middle school bus and an elementary school bus arrive in the dark. I don’t know the specific routes, but neither school is very far away. I would not want to be a kid – especially a little kid – who has to get on a school bus while it’s still dark out.
We had a pumpkin painting party at work and everyone seemed to have some sort of digital image that they were working from. It is so easy to find an image on your phone for inspiration.
It doesn’t matter your age, race, income, social status. Everyone has their face buried in their phones. I drove by two workmen sitting on the tailgate of a truck. They were waiting for their work day to start. Their heads were bent at the standard “I’m looking at my phone” angle. They did not even look up as I drove by.