Pun is Not Enough

A new cake store opened near me and their name is bad pun. I’m not going to include the name, because it is a big franchise company and I don’t want to alert them to this post. While I don’t know if it is the case with this store, but often local businesses work way harder on their punny name, thinking it will break through, rather than focus on real marketing. These are things like social media, word of mouth and events. I managed marketing and advertising for a niche retail store back in the day when most of your marketing was newspaper advertising touting your sales and events. It was tough back then, but a clever name wasn’t enough then and it isn’t enough now.

Capture Their Attention

I work for a travel client who still publishes a print magazine. At the same time we are increasing their digital presence, we are looking at how to improve the magazine for those who read it and get value from it. I described a situation that is the opposite of interruptive marketing. The magazine comes in the mail and it makes it inside. Someone is flipping through it, while standing at the kitchen table. What does it take for something to capture their attention so they sit down and really read the magazine?

They Used Maple Syrup Too

I have never followed a paleo diet, so my true understanding of it is limited. I thought the point of it was that you only eat things that the cavemen would eat. That’s meat, fruits, vegetables. That mostly rules out processed foods. Again, I don’t really know where you draw the line, but a package of paleo pancake mix doesn’t seem to fit. I don’t think the cavemen ate any kind of pancakes.

It’s Borderline a Little Creepy

I’m going to consider this a Halloween costume, because otherwise it is too creepy for me to think about. In the Target Men’s department was a full-size, blue fur Care Bear onesy. I think the blue one is the sad one, but I always mix up the Care Bears with the Teletubbies and who stands for what, so I’m not sure. I really can’t see a grown man dressing up as a Care Bear. Well, not in an un-ironic, mainstream sort of way. I guess they can cavort with the Bronies.

Bearded Workers Needed

A Dutch technology company put out a call for bearded workers. Sexist? Not really. Their logo is a bearded Greek hero, so it is more of a play on their brand and logo. Oh, and they are looking for freelancers, not regular employees, so it is a nod to the average, millennial, gig-worker, digital nomad who is more likely to have a beard. And it is just to break through the noise.

Statements in Harmony

I read a press release from a company I know and something surprised me about it. The company has two co-founders. The quoted statement in the release was from both of them. Now it’s unlikely that I would say anything positive about a press release, but this was down right weird. Yes, even though it appears between quotation marks, this is a written statement. Nobody actually said this. But the press release read, “We are excited to partner with …” said co-founder one and co-founder two. It made me picture the two of them saying this in unison. As if they were harmonizing. Couldn’t they just pick one to attribute the statement to?

Better Like This?

The device at the eye doctor to check your vision has always caused me some amount of anxiety. I was afraid I would make the wrong decision and I would wind up with a glasses prescription that was incorrect. This was caused by the small differences between the different lenses, so I have always been reluctant to choose one or the other. At my recent eye exam I had the courage of my convictions and I claimed the better view quickly and easily. There were very few options that were subtle. Every choice was a clear choice and I stated it immediately and without hesitation. This felt like some kind of progress.