Today’s Marketing Automation Rant

Sometimes I feel the rant coming. It starts in the pit of my stomach and works its way out to my throat. So this post via voice is a good outlet to talk about it, rather than writing a whole blog post about it. I visited a website to explore a piece of content and I get an email from a sales person asking me if I have 15 minutes. This is not what content is for. As much as I hate to say it, but send me more email to learn more about what I’m interested in before sending a sales person my way.

Strategic Morning Mindfulness

I don’t want to get all New Agey on you, but marketers need to spend some time reviewing their strategies and goals every morning or at least at the beginning of every week. I call this strategic morning mindfulness.
We get so caught up in our daily lives and are so busy with tactics that we lose track of what it is we’re trying to do. If you focus on the big things rather than the small things, you wind up spending more of your time doing the right things.

Thinking About Twitter

I just want to get this on the record about Twitter before they release their earnings next week. Even though they seemed to have lost all of their potential buyers Twitter will not go away. It almost certainly will become less valuable from a stock or purchase perspective. It has already become less interesting from a content perspective. And it’s less effective as a marketing vehicle. But it will become more of a utility, or even a social media commodity that gets ported through different networks or systems. And may even get purchased by a large Asian telecom company. So don’t delete your account yet. It may be useful for something in the future.

Are you coming home?

Last night when I arrived at the airport in Boston, the first thing my Uber driver asked me when I got in his car was “Are you coming home?” I simply responded, no. But my first thought was that he was taking me to a hotel. Not many people really live in hotels anymore, do they? Oh, and we got lost too, after the GPS directed us to the hotel loading dock. He was unable to find the front of the hotel without my help.

It’s Habit Forming

They say a habit is built after 30 days, and I don’t really know who they are. But this is day three of me recording my daily thoughts and it is already serving it’s purpose. I have so many simple thoughts that I want to capture that I had to create a separate place to start listening ideas.

This was meant to be a collection of observations, thoughts and a bit of a public journal and I seem to have the cheese that after only a few days. Now the challenge is to put a bit of structure around it and decide how to formally present it. Stay tuned.