A Smaller Drink

In a time when drinks just keep getting bigger and bigger, I saw a billboard advertising an 8.55 ounce bottle of Coke. I don’t understand this size at all. Either generally or specifically. Soft drinks have been struggling in the US as people try to adopt healthy habits. Does a smaller Coke speak to this trend? It definitely goes in the opposite direction of the popular 20 ounce Cokes. And where does 8.55 ounces come from?

The Side of the Road

I’m no longer surprised by the things that I see on the side of the road. These are both the close up view I get while running as well as the things that stand out as I speed past on the highway. But sometimes something just stands out as being so incongruous with the normal of detritus that want to know more. I write the story in my head of how it got there. Today it was an inflatable pink flamingo ring to keep a kid floating in the pool.

Pancakes and Chill

I saw an IHOP billboard that said pancakes and chill and the first thing that occurred to me was the phrase Netflix and chill. While many regular people think of this as a quiet night in watching the streaming service, it originated as a reference to an intimate evening in where little attention is paid to what’s on the tv. The sensual nature of pancakes, syrup and that kind of chilling is certainly something worth considering, but not at a pancake house. That type of chilling is better at home.

Do Renovations Drive Foot Traffic?

Every few years the local shopping centers, or strip malls, renovate the facades and give the stores new signs. I don’t know much about commercial real estate, so I don’t know if the retailers have any say in this or are required to pay for it. I expect that it is paid for by the landlord to bring some excitement – and foot traffic – to the stores. I can’t imagine that the inconvenience of construction and what is essentially a new coat of paint changes how consumers think of these stores.

Positive Versus Negative Slogans

I see a lot of slogans on the side of trucks, and I am often surprised by how little thought goes into them. I’m not talking about local vans with inappropriate quotation marks, but big, national companies with fleets of tractor trailers emblazoned with the best summary of their products. “Windows that never rot” is not the best way to describe a high quality, long-lasting product. They can do better that.

Too Much Data

I have been tracking my runs with an iPhone app since 2011. I’ve tracking nearly 1200 runs for a total of over 4300 miles. Every run is ranked against other runs of that distance. With so much data, this means that when there is big difference in my pace, there is huge difference in the ranking. I recently logged my 47th fastest run and two days later, my 515th fastest run. Where I run, how I feel and the weather make a huge difference in my performance, even from day to day.

We Were Informed

I bought a new pair of shorts and I want to wear them to dinner. As I was paying for them, I made a comment to the person at the register that it’s common to wear new shoes out of the store, but less common for clothes. He suggested that I change in the fitting room and wear them out. As I was walking out the woman near the door smiled at me, nodded towards my new shorts and said, We were informed.