When did car antennae change from metal rods to little fins on the roof? If you haven’t noticed this, look around. All recent cars look like sharks driving down the road with their dorsal fin catching the breeze.
I listen to a lot of podcasts. Some of them I’ve listened to for more than 10 years. They used to tell you to find podcasts on iTunes. That was a program the lived on your computer and you had to sync it with your phone. iTunes does not exist on anyone’s phone. There is no mobile version of it. Podcasts now tell you to find them on Apple Podcast app. That lives on your phone. No syncing required. Just a simple download over whatever connection you prefer.
We are exposed to thousands of marketing messages and it is very hard for something to stand out. Podcast sponsorships are one way to make an impact because the listener is possibly more focused on hearing the words in their ears. They are not usually listening to something else, which is the case when someone is reading or watching something. I heard a sponsor ad for a car and one of the features listed was “an aggressively hatched grill.” That caught my attention and stood out for being ridiculous. Who pays attention to the design of the grill of the car? And more specifically, what kind of person would be looking for an aggressive grill? Do they need to appear menacing in someone’s rear view mirror?
My girlfriend likes flowers. More specifically, she likes bringing me flowers. Maybe I should re-read those two sentences and bring her flowers sometimes, but that’s a different post. Anyway, I do not have a vase to put these flowers in. I usually use a water bottle. I have loads of bottles from trade shows, imprinted with the names of forgotten tech companies. They make good vases. We were at the store and she asked me if I wanted to look at vases. She’s smart and I usually listen to her. Rather than choose a standard glass vase I got a white ceramic pitcher with the word “Water” stamped on the side. Now when someone says can you put these in water, I can.
I looked out the window and saw what looked like a spinning propeller in the woods. It seemed like a mechanical object floating, or even embedded, in nature. After staring at it a moment longer I realized that it was a perfect spider web catching the sun through the trees. I looked away and when I looked back it was gone. The sun had moved and the path of the beam no longer shone on the web.
Strong smells, especially positive ones, are strongly tied to emotions and memories. Think of the following smells: hot buttered popcorn, chocolate chip cookies, freshly baked bread, sautéed garlic. Even just the thought of them brings up emotions and memories. Imagine how much stronger those would be if you actually smelled them. What if you had to deliver your marketing messages solely through your customers’ sense of smell? How emotional do you think the response would be?
Our agency team gave a presentation about marketing information that has been around for a long time, but the clients just didn’t know the ins and outs about it. As marketers, we’ve been living and breathing this information forever, so it was a challenge to think about how to present it as if it were new information. I described it as shouting through a time machine.
I have always wondered why people who are not socially engaged, or otherwise pleasant in public, work in customer service jobs. Serving people may not always be fun, but if you are the checkout person, you are the last person I see before I leave the store. Ok, so you don’t have to happy and light-hearted about everything, but at least talk so I can understand you. I’m curious about both sides of this equation. Are stores this strapped for employees that they really hire anyone with a pulse to run a register? And if you don’t like talking to people, why subject yourself to this environment?
According to Icelandic singer Bjork:
Maybe there are a lot of kids now who don’t know how to walk in a forest and do basic outdoorsy things. You can be on Facebook for a long time, and then you get a feeling in your body like you’ve had three hamburgers. You know it’s trash. I always advise my friends: just go for a walk for an hour and come back and see how you feel then. I think we’re meant to be outdoors.
While in Germany I saw several German Shepherds. My first thought was it was just a little too obvious and clichéd. But the real question is are these dogs just called shepherds?