I’m sitting outside eating lunch, as it is a beautiful Spring, er Winter, day and there is a store across the street called Dry Clean City. I have no idea what that means. I have a mental picture of a futuristic, steampunk-style city with pipes and tubes and steam everywhere. This is the only place where this old-fashioned process gets done. I don’t know how this attracts me to a small, brick storefront.
One of the keys to successful writing is to choose the right details to help tell a story. This is true in both fiction and non-fiction. While I learned this lesson writing short stories, it is even more important in marketing. When you are writing something with a target audience in mind, you definitely need to select the right details for your words to resonate with them.
On a recent trip to San Francisco I noticed that those clear umbrellas from the 1970s were everywhere. Rather than being styled like a flat umbrella, they are curved like a bubble. While it is a much more efficient umbrella at keeping you drier, they don’t exist in pocket form. This makes it a potential challenge for city commuters, but hipsters make do.
If Laverne DiFazio lived in a McMansion today, she would put a giant script L on her door, marking it as hers. It would scream her success to the world. “Look, Ma. I made it!” Today I saw that house.
I had to contact my bank by phone today and they asked me my shoe size. Unless you are a pro bowler, I guess that is a pretty secure question. I was a bit shocked as I don’t remember providing that information.
Two of the most talked about Super Bowl spots, Budweiser and 84Lumber, focused on immigration. Budweiser reminded us that we are a nation of immigrants and 84Lumber reminded us of the harrowing journey that many modern immigrants take to get here. Oh, and that looming wall.
I recently read that many Super Bowl advertisers who are paying about $5 million for a 30-second spot are spending at least that much promoting their spot on social media and in other avenues to build more awareness. A clear reminder that you have to market your marketing.
I often fly at odd times of the day, sometimes to get better connections, but other times to just avoid the crowds. Today I came home from Florida and I had an awful connection. I flew way past North Carolina to Philadelphia and then spent 3 hours in the airport of the city of brotherly love. I killed a lot of time by searching out places to eat, and then eating. But each flight, from Ft Myers to Philly and from Philly to Raleigh were less than a quarter full. One was a big plane and one was a small plane. And the number of seats sold had nothing to do with my bad connection. Each of these individual flights was way undersold. This is something I’m going to pay attention to, because after years of completely full flights I am traveling on more and more planes with lots of empty seats.
My mom’s smoke detectors started beeping, which usually means the batteries need to be changed. These are wired into the electrical system, but they have battery backups just in case the power goes out. I took the batteries out so the infernal beeping would stop. And so my mom would know what to get for replacements. These were 9 volt batteries. You remember the boxy-looking ones that you can put on your tongue to see if they still have juice in them? I don’t know the last electronic device that took this size battery. I don’t know if it’s a cost or a power issue, but everything seems to have switched to AA and AAA. As devices have gotten smaller, you barely encounter a need for C or D batteries any more.
It is amazing how locked down the licensing of the Super Bowl is because every other email I’m getting this week refers to the Big Game. Marketers are afraid to mention it even in their emails. This is something that seems to be getting worse every year.