Let Storytelling Wash Over You

We get very focused on our own industry, almost creating a bubble of content and influence. You need to step outside your area of experience and pay more attention to how other industries tell their marketing stories. Everything you watch, listen to or read has a point of view and a way of sharing it. This includes whatever you are binging on Netflix. In every instance you need to let these other examples of storytelling wash over you to make what you do better.

This Pumpkin Thing Has Really Gotten Out of Hand

When is this madness going to stop? Whether this started with Starbucks and their fall seasonal drink, Pumpkin Spice Latte, it is hard to say. These orange foods have gotten completely out of hand. It was bad enough when I saw pumpkin-flavored yogurt, pumpkin-flavored Cheerios cereal and pumpkin-flavored Triscuit crackers, but who in their ever-loving mind would buy pumpkin flavored dog biscuits for their dog?

Surprising Parallels to Life and Business

Today I went rock climbing in Joshua Tree National Park. It wasn’t something I had done before, so I took an all-day introductory class. You are fully supported while you are climbing, so you don’t need to worry about falling. A successful rock climber plans out their route. They know where they are trying to get and figure out where to go before they make a move. It is a very patient endeavor where you make slow, incremental moves to reach your goal. These all sound like great ways to approach both life in general and business specifically.

Are You Speaking to Your Audience?

On the road between Los Angeles and Palm Springs is a billboard for the new Rolling Stones album. There are so many things wrong with that sentence. I’ll start with, the Rolling Stones have a new album? Really? And with more people streaming music these days, is a sign poking out of the desert really the best way to let people driving 70 miles per hour past it know about it. Unless there’s some connection with an older audience traveling to Palm Springs and this septuagenarian-led band.

There are Gerbils Powering Your Website

I met the US marketing manager for a foreign airline and he described the primitive nature of the company website. He called it a DOS website as he talked about the limited fields for entry. After clicking the giant button to purchase your tickets he said you could almost hear the gears spinning in the background. I offered that maybe they were actually gerbils running on a wheel in the background. That made sense to him.

Today’s Marketing Automation Rant

Sometimes I feel the rant coming. It starts in the pit of my stomach and works its way out to my throat. So this post via voice is a good outlet to talk about it, rather than writing a whole blog post about it. I visited a website to explore a piece of content and I get an email from a sales person asking me if I have 15 minutes. This is not what content is for. As much as I hate to say it, but send me more email to learn more about what I’m interested in before sending a sales person my way.