Sign of the Obvious

I was driving on the highway and just before the road headed down a steep hill, there was sign that said hill. This was not an indication to truckers that they needed to slow down or a warning about a steeply graded highway. It was just a sign that said hill. And it was placed at the exact moment when you can see the hill. If there was something about your driving that you needed to change because of the impending hill, it just wasn’t possible at that point.

Details Matter to Your Audience

When telling a story, it is the details that really help you connect with your audience. But if you use details that are not understood, or even known, by your audience then the story will just not resonate. For example, millenials have little knowledge of 1970s tv shows. And if you make reference to an obscure independent film from the 1980s, almost nobody will know what you are talking about.

Tracking Your Every Move

Between the GPS locators on our smart phones and a government that doesn’t seem to be beyond anything when it comes to dirty tricks and lying about them, we may not be that far away from some Big Brother organization being able to track our every move every day. “Today Jeff went to the store and then he got gas.” Talk about big data. There really needs to be thoughtful triggers for software to process that amount of data, otherwise it just becomes unmanageable. This is exactly the problem many marketers have when they capture tons of data, but don’t have a clear idea of what they hope to learn from it.

Early Yoda Literature

I found a children’s book from the 1930s called Little Stories about Famous Explorers. The book was by Laura A. Large. I have no comment about this and many other books by Ms. Large that are part of the “Little” series. You can draw your own conclusions. But the language of this book was so syntactically complicated that it sounded like it was penned by Yoda.

The Language Filter

Sometimes we use the wrong words that actually stand in for other words, because we are constantly filtering our language. Sometimes we do it so we don’t offend someone. Sometimes we need to do it professionally. But if you become known as someone who speaks their mind and doesn’t hold back what they truly think, it can be very refreshing. And from a personal perspective, it is very liberating to turn the filter off and just let those crazy thoughts pour out of your mouth. You certainly need to understand the circumstances of where and when this is appropriate. Not everyone can handle this.