I was driving on the highway and just before the road headed down a steep hill, there was sign that said hill. This was not an indication to truckers that they needed to slow down or a warning about a steeply graded highway. It was just a sign that said hill. And it was placed at the exact moment when you can see the hill. If there was something about your driving that you needed to change because of the impending hill, it just wasn’t possible at that point.
While it is very common to put yourself in someone else’s shoes, if you are talking about a company that manufactures jeans, isn’t it better to put yourself in their jeans?
When telling a story, it is the details that really help you connect with your audience. But if you use details that are not understood, or even known, by your audience then the story will just not resonate. For example, millenials have little knowledge of 1970s tv shows. And if you make reference to an obscure independent film from the 1980s, almost nobody will know what you are talking about.
Time travel can be messy business, so it would be helpful if there were a collection of safety tips to ensure your safe arrival when you are going. Sounds like something that would be good to crowdsource. Although most sources would be books, tv and movies.
I was planning on writing about the global expansion of a large US food and beverage retailer, but I searched for a single fact. I came upon a press release that included the word “premiumization.” So this is the noun that describes making a normal thing into a premium product. I will deem this word as the worst ever. For now.
Between the GPS locators on our smart phones and a government that doesn’t seem to be beyond anything when it comes to dirty tricks and lying about them, we may not be that far away from some Big Brother organization being able to track our every move every day. “Today Jeff went to the store and then he got gas.” Talk about big data. There really needs to be thoughtful triggers for software to process that amount of data, otherwise it just becomes unmanageable. This is exactly the problem many marketers have when they capture tons of data, but don’t have a clear idea of what they hope to learn from it.
I’m okay with different color Peeps and different flavor Peeps, but Peep-filled Oreos is really too far. The white-style Oreo cookies are filled with pink marshmallow Peeps flavor creme. And just to be clear, it is artificially flavored to taste like marshmallow Peeps.
I found a children’s book from the 1930s called Little Stories about Famous Explorers. The book was by Laura A. Large. I have no comment about this and many other books by Ms. Large that are part of the “Little” series. You can draw your own conclusions. But the language of this book was so syntactically complicated that it sounded like it was penned by Yoda.
Sometimes we use the wrong words that actually stand in for other words, because we are constantly filtering our language. Sometimes we do it so we don’t offend someone. Sometimes we need to do it professionally. But if you become known as someone who speaks their mind and doesn’t hold back what they truly think, it can be very refreshing. And from a personal perspective, it is very liberating to turn the filter off and just let those crazy thoughts pour out of your mouth. You certainly need to understand the circumstances of where and when this is appropriate. Not everyone can handle this.
Adults try to be so mature, but conversations frequently devolve into childlike topics like cooties. So I started wondering if the effectiveness of a cootie shot—and no, I don’t remember the last time I got one—is any more effective than anti-bacterial soap.