and I don’t even know if the sun came up today.
This is the last day before the election. So much ink has been spilled on both sides that there is not much more to say. Since I’m writing every day, there is some sense that I want to track daily history. I will just throw out the idea of false equivalency that has been covered elsewhere. One candidate is qualified and is running a real campaign. The other candidate is not qualified and is not running a real campaign.
There was a time when the time change was very stressful. Did you need to set all the clocks back before you went to bed or only the one in your bedroom? What if you forgot to set any of them back before bed and you woke up not really knowing what time it was. Now all the major timekeepers in my life automatically adjust back to Standard Time. My phone is now my bedside clock, ensuring that when I wake the time is correct. My computer also adjusts to the time change. Sure, I had to manually change the clock on my microwave and in my car, but those are not the primary clocks in my life. The machines in my life are and that’s what is giving me more daylight in the morning and less in the evening.
Are we addicted to our mobile devices or is there another problem? This goes way beyond staying connected to work and our email. I think there is some element of boredom. Maybe there is something to the idea of fear of missing out (FOMO). I see people walking their dogs in the morning and paying more attention to their phone than to the dog. Why can’t they just enjoy outside, look around and savor the time without being connected? When a plane lands and everyone turns their phones on, how many people go straight to Facebook? This is boredom, not progress. We are not children. We don’t have to be entertained every moment of the day. And don’t even get me started on teenagers and millennials.
There is so much content being published about how to get better at tactics, but right now I’m more interested in how tactics support our strategies. I don’t want to read another, tactical, how-to post. Tell me how I can improve strategies by improving my tactics. Better tactics for tactics sake is just like producing content for content’s sake.
Running with sand in your shoes is a minor irritant. The old running shoes I recently wore in the desert were put back into service when the sides split open on my current pair. The strange thing about the sand is that I only really felt it when I put on my shoes and when I took them off. I got used to sand in the bottom of my running shoes so quickly that I didn’t even notice it while running.
We get very focused on our own industry, almost creating a bubble of content and influence. You need to step outside your area of experience and pay more attention to how other industries tell their marketing stories. Everything you watch, listen to or read has a point of view and a way of sharing it. This includes whatever you are binging on Netflix. In every instance you need to let these other examples of storytelling wash over you to make what you do better.
When is this madness going to stop? Whether this started with Starbucks and their fall seasonal drink, Pumpkin Spice Latte, it is hard to say. These orange foods have gotten completely out of hand. It was bad enough when I saw pumpkin-flavored yogurt, pumpkin-flavored Cheerios cereal and pumpkin-flavored Triscuit crackers, but who in their ever-loving mind would buy pumpkin flavored dog biscuits for their dog?
This morning I saw a woman dressed as Wonder Woman in the airport. She had a cape and a golden lasso. She told me that she wished she had been able to fly here in her invisible plane. She was in town for business meetings.