Someone Call a Doctor

I was looking at buying a new hiking pack and one of the manufacturers has a sizing chart on their site to determine what size pack you should buy. Makes sense, right? Well, the problem is that I can’t understand where to measure without the assistance of a medical professional. “Measure along the spine between the 7th cervical vertebra and the level of the hip iliac crest.” Good thing I’m friends with a doctor who helped me find my 7th cervical vertebra.

Big Name for Small Business

I’m sitting outside eating lunch, as it is a beautiful Spring, er Winter, day and there is a store across the street called Dry Clean City. I have no idea what that means. I have a mental picture of a futuristic, steampunk-style city with pipes and tubes and steam everywhere. This is the only place where this old-fashioned process gets done. I don’t know how this attracts me to a small, brick storefront.

Details, Details, Details

One of the keys to successful writing is to choose the right details to help tell a story. This is true in both fiction and non-fiction. While I learned this lesson writing short stories, it is even more important in marketing. When you are writing something with a target audience in mind, you definitely need to select the right details for your words to resonate with them.

Bubble Umbrellas Are Back

On a recent trip to San Francisco I noticed that those clear umbrellas from the 1970s were everywhere. Rather than being styled like a flat umbrella, they are curved like a bubble. While it is a much more efficient umbrella at keeping you drier, they don’t exist in pocket form. This makes it a potential challenge for city commuters, but hipsters make do.