I was looking at buying a new hiking pack and one of the manufacturers has a sizing chart on their site to determine what size pack you should buy. Makes sense, right? Well, the problem is that I can’t understand where to measure without the assistance of a medical professional. “Measure along the spine between the 7th cervical vertebra and the level of the hip iliac crest.” Good thing I’m friends with a doctor who helped me find my 7th cervical vertebra.
Today I described myself as being in the “No Flies on Me Zone,” as a way to express that I was being productive and getting things done. While I am sometimes amused at some of the things that come out of my mouth, I was especially pleased at this combination of “No Flies on Me” and “No Fly Zone.”
I read a definition of the unconscious that described it as the ceaseless murmurings of your mind that reveals the truth. That makes it sound like an active process of your mind.
I’m sitting outside eating lunch, as it is a beautiful Spring, er Winter, day and there is a store across the street called Dry Clean City. I have no idea what that means. I have a mental picture of a futuristic, steampunk-style city with pipes and tubes and steam everywhere. This is the only place where this old-fashioned process gets done. I don’t know how this attracts me to a small, brick storefront.
One of the keys to successful writing is to choose the right details to help tell a story. This is true in both fiction and non-fiction. While I learned this lesson writing short stories, it is even more important in marketing. When you are writing something with a target audience in mind, you definitely need to select the right details for your words to resonate with them.
On a recent trip to San Francisco I noticed that those clear umbrellas from the 1970s were everywhere. Rather than being styled like a flat umbrella, they are curved like a bubble. While it is a much more efficient umbrella at keeping you drier, they don’t exist in pocket form. This makes it a potential challenge for city commuters, but hipsters make do.
If Laverne DiFazio lived in a McMansion today, she would put a giant script L on her door, marking it as hers. It would scream her success to the world. “Look, Ma. I made it!” Today I saw that house.
I had to contact my bank by phone today and they asked me my shoe size. Unless you are a pro bowler, I guess that is a pretty secure question. I was a bit shocked as I don’t remember providing that information.
Two of the most talked about Super Bowl spots, Budweiser and 84Lumber, focused on immigration. Budweiser reminded us that we are a nation of immigrants and 84Lumber reminded us of the harrowing journey that many modern immigrants take to get here. Oh, and that looming wall.
I recently read that many Super Bowl advertisers who are paying about $5 million for a 30-second spot are spending at least that much promoting their spot on social media and in other avenues to build more awareness. A clear reminder that you have to market your marketing.