Surprising Parallels to Life and Business

Today I went rock climbing in Joshua Tree National Park. It wasn’t something I had done before, so I took an all-day introductory class. You are fully supported while you are climbing, so you don’t need to worry about falling. A successful rock climber plans out their route. They know where they are trying to get and figure out where to go before they make a move. It is a very patient endeavor where you make slow, incremental moves to reach your goal. These all sound like great ways to approach both life in general and business specifically.

Are You Speaking to Your Audience?

On the road between Los Angeles and Palm Springs is a billboard for the new Rolling Stones album. There are so many things wrong with that sentence. I’ll start with, the Rolling Stones have a new album? Really? And with more people streaming music these days, is a sign poking out of the desert really the best way to let people driving 70 miles per hour past it know about it. Unless there’s some connection with an older audience traveling to Palm Springs and this septuagenarian-led band.

There are Gerbils Powering Your Website

I met the US marketing manager for a foreign airline and he described the primitive nature of the company website. He called it a DOS website as he talked about the limited fields for entry. After clicking the giant button to purchase your tickets he said you could almost hear the gears spinning in the background. I offered that maybe they were actually gerbils running on a wheel in the background. That made sense to him.

Today’s Marketing Automation Rant

Sometimes I feel the rant coming. It starts in the pit of my stomach and works its way out to my throat. So this post via voice is a good outlet to talk about it, rather than writing a whole blog post about it. I visited a website to explore a piece of content and I get an email from a sales person asking me if I have 15 minutes. This is not what content is for. As much as I hate to say it, but send me more email to learn more about what I’m interested in before sending a sales person my way.

Strategic Morning Mindfulness

I don’t want to get all New Agey on you, but marketers need to spend some time reviewing their strategies and goals every morning or at least at the beginning of every week. I call this strategic morning mindfulness.
We get so caught up in our daily lives and are so busy with tactics that we lose track of what it is we’re trying to do. If you focus on the big things rather than the small things, you wind up spending more of your time doing the right things.

Thinking About Twitter

I just want to get this on the record about Twitter before they release their earnings next week. Even though they seemed to have lost all of their potential buyers Twitter will not go away. It almost certainly will become less valuable from a stock or purchase perspective. It has already become less interesting from a content perspective. And it’s less effective as a marketing vehicle. But it will become more of a utility, or even a social media commodity that gets ported through different networks or systems. And may even get purchased by a large Asian telecom company. So don’t delete your account yet. It may be useful for something in the future.