The Power of Flowing Lava

There are two kinds of lava flows. One is sharp and pointy and the other is smooth and flowing. They are differentiated by their temperature and chemical composition. When you look at a hill with a lava flow you will see both styles next to each other in big swaths that has destroyed everything in its path.. The flowing kinds creates spectacular patterns that undulate and swirl, sometimes cracking, and even splitting in pieces. It represents both the power and the beauty of the natural world.

Looking Down on Your Brand

I have always wondered about urinal accessory branding. There is a brand of urinal splash guards, which include a basket for a single urinal cake, called Tough Guy. While the most common position while using a urinal is to look down, never straying your eyes to the side, there is no way to miss this logo. I do wonder what they are trying to convey about toughness and their product.

State Collected Data

Before landing in Hawaii all passengers are required to fill out a plant and animal form. This is a government form that is similar to customs forms in other countries. The other side is a standard visitors bureau type survey that collects data like which islands visiting, how many nights per island, reason for visit (first two are getting married and honeymoon), zip code. But the form also asks for email and phone number with a statement that its for a follow-up survey. I guess I’ll now get spammed by the state of Hawaii.

Empty Pocket

I recently cracked my iphone screen and I had a hard time finding an appointment to get it repaired due to excessive recent travel. I took it to the Apple Store today and the repair takes two hours. Of course I can deal with two hours without my phone, but besides my pocket feeling extra empty without the normal weight sitting in there, I couldn’t listen to a podcast in the car, couldn’t text my friend, couldn’t call anyone and couldn’t take a picture. Good thing I know my way back to the store because I can’t navigate without the map on my phone.

Approaches to Audio Fiction Podcasts

I’m currently listening to two fiction podcasts, and both could be described as thrillers. There are different levels of tension, but the plot reveals itself episode by episode. One of them has no theme music, opening or closing credits, or any obvious sponsorship. And if you listen to two episodes back to back, they are pretty seamless. I prefer this immersive approach, especially for story that is about audio, to a full production version with credits, intro and post-show interviews.

Cyber Monday? Really?

Is Cyber Monday really still a thing? This is from the time when internet speeds at work were superior to dial-up at home. That’s no longer true. Everyone has broadband now. And when you look at online sales from this weekend makes you wonder if bosses are really going to look the other way when you shop at work. Also all these sales extend much longer than just a day.

The Universe of Content

Content marketing should be built around a central idea, but it could also be built around a central place or a central person. That is the hub, or the core, of the message. Everything else circles around it. Or every other place points back to it. You can map out your strategy in a visual format that looks like the solar system. But universe of content has a better ring to it, although it is a lousy metaphor.

Dirty or Overly Loved

I never know what I’m going to see along the side of the road. Some of it is good and some is bad. I saw a small stuffed lion today on the way to the airport. My first thought was that this was something that would help soothe a small child on a long flight home. My second thought was to wonder how it got so dirty? Was it from its time on the side of the road or its time in a child’s arms?