We often think that the future is just over the next hill, but when we asked global marketing experts to predict 2017, it seems like the future is already here.
We all know how important it is to collect and analyze the data—now being generated at a rate of 2.5 quintillion bytes daily—to improve the customer experience. Some of us are doing this now, and we expect to do it better in the future. Continue reading “The Time is Now for the Future of Modern Marketing”
Modern Marketing has come a long way in 2016. More leading brands are using marketing technology to better understand their customers and provide a better customer experience than ever before. Data is part of nearly every marketing conversation. Customer obsession and experience is the main focus. Continue reading “A Look Back at Modern Marketing in 2016”
Marketers want their jobs to be easy. We don’t expect them to be easy, because other marketers tell us that marketing is hard, but we can hope just the same.
And as the calendar is approaching late December, there is even some thought that we can ask for marketing guidance and simplicity as our collective holiday gift. But, alas, that is not to be. Continue reading “Marketing Automation Won’t Solve All Your Marketing Problems”
Customer experience is all about the interactions between customers and brands. These days many brand focus on this experience across online and offline channels, but these are some thoughts on any interaction between a customer and a brand.
Brands stand for something, or they represent something in the minds of consumers, and the result of every experience is how well the brand lived up to those expectations. The more times a brand meets those expectations, or even exceeds them, the more loyal a consumer becomes. Continue reading “Trust These 5 Customer Experience Lessons from Eating Sushi”
Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team.
The time of scattershot marketing, or even broadcast marketing, is long past. Marketers need to focus on prospects that have a higher likelihood of becoming customers. Continue reading “These 6 Marketing Automation Statistics Show Where Marketers Really Are”
Modern Marketers spend a lot of time traveling to help us do all of that Modern Marketing. Unless you’re based in the Quad Cities and you’re spending your time shuttling between Davenport and Moline, then you are likely spending time in airports. Lots of airports.
We all know what it is like to be a customer, but when you focus on the airport experience it really shows you what is important in providing a great customer experience. Continue reading “Great Customer Experience Grounded by Lack of Power”
Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The tool that is called a marketing automation platform is not strictly about automating your marketing.
These systems allow marketers to automate many marketing tasks that would be mind-numbing and repetitive, even for interns, like sending emails and tracking the results, but there’s a whole lot more going on here than just sending email. Continue reading “Marketing Automation is More Than a Fancy Email Machine”
The world's content marketers are gathered in Cleveland, Ohio for Content Marketing World. This huge show has over 3500 attendees from 60 countries. There are entire tracks on storytelling, demand generation, native advertising and a whole lot more. With over 150 sessions, content marketers can find lots of options for delving into the nuances of this world. Continue reading “The Most Important Stat in Latest Content Marketing Report”
No matter what marketing technology we use to better communicate with customers and prospects, we are constantly thinking about improving the experience for us and the prospects, optimizing the results, and even just making things a little easier. But in the end, isn't it all about conversion? Continue reading “5 Simple Marketing Automation Tips to Improve Conversion”
When you are using marketing automation to improve connections with your prospects and customers, you are always trying to do better. No matter how long you have been doing it, there are always new lessons to learn. These lessons are everywhere if you are just paying attention.
I gave myself a challenge for this blog post just to prove that point. Many content creators use stock photos and sometimes you get tired of the same images over and over. And not just on your own blog, but on everyone's blog. If I see one more finger touching the inside of my monitor I think I will scream. Continue reading “10 Marketing Automation Lessons from Bad Stock Photos”