Advertising Overload

I placed an order with an online office store and my confirmations were filled with ads. The confirmation pop-up box offered me funding for my business. Once I cleared that, the confirmation featured a small banner text ad offering me a $50 credit on job site. And finally, down the right hand side were small ads for a social media tool, a physical mailing solution, an email solution and business software.

That’s way too many untargeted ads. I made my purchase with a guest account, so they know very little about me. But I purchased some pens and a laptop stand. Those items do not scream: small business. Their ad targeting strategy could be a little smarter. And a lot less overwhelming.

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