I mostly listen to mainstream podcasts about news, entertainment and ideas. I don’t listen to any marketing podcasts, although there are a couple in my feed that I rarely get to. And there’s a short, daily tech podcast that I listen to. So it was strange to hear ads for Salesforce and LinkedIn—two B2B behemoths—advertising on shows that I listen to.
It seems that podcast audiences have grown enough that the largest of the B2B companies can use them to reach their business-centric audience.