April Fool’s Day is a dangerous day on the internet. Much of what you read is not true. Brands announce fake products with varying degrees of success and humor. This seems to be more common with tech companies, but that may actually just be that that is what I am more likely to see. If a company is forced by a risk averse legal department, or even a cultural reticence to be funny, to identify the joke as a joke, then they probably shouldn’t participate. The best jokes are not the ones identified as jokes.