Going Backwards

I understand that one way that brands extend their reach in the marketplace is to create additional products that are connected to their flagship products. This can be a problem when a flagship product solves a problem, yet this extension product is the source of the problem itself.

M&Ms solved the problem of getting melted chocolate on your hands by coating the chocolate in a candy shell. Sure, if the weather was hot or your hands were wet, the candy shell melted in your hands, but the chocolate didn’t. Now M&Ms makes branded chocolate bars. The thing that makes them M&M chocolate bars is that they contain mini M&Ms in them, but that doesn’t get around the point that the chocolate will still melt in your hands.

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