Limited Edition Lunch

There are over 100 varieties of Lean Cuisine meals. Over the years I have eaten a lot of them. Today’s selection carried a Limited Edition banner across the box. What makes this limited edition? I understand that they will only make it for a short time and discontinue it, but it’s not that different from everything else. Will someone really choose this frozen meal over another one when they are the same price and it just has some different ingredients. They are really all the same to me, but I did eat it a little quicker because I was afraid it would disappear.

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