Positive Versus Negative Slogans

I see a lot of slogans on the side of trucks, and I am often surprised by how little thought goes into them. I’m not talking about local vans with inappropriate quotation marks, but big, national companies with fleets of tractor trailers emblazoned with the best summary of their products. “Windows that never rot” is not the best way to describe a high quality, long-lasting product. They can do better that.

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