Seriously Overwritten Copy

We are exposed to thousands of marketing messages and it is very hard for something to stand out. Podcast sponsorships are one way to make an impact because the listener is possibly more focused on hearing the words in their ears. They are not usually listening to something else, which is the case when someone is reading or watching something. I heard a sponsor ad for a car and one of the features listed was “an aggressively hatched grill.” That caught my attention and stood out for being ridiculous. Who pays attention to the design of the grill of the car? And more specifically, what kind of person would be looking for an aggressive grill? Do they need to appear menacing in someone’s rear view mirror?

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