You Know Who I Am

I get very frustrated with lazy marketers. I signed up for an email newsletter from a membership organization, but did not join the organization. It was something that I needed to do for research for work. One of the first emails I received from them encouraged me to join or renew my membership today. It is not complicated segmentation to send me an email that shows they know who I am. There are only two states here, and in both of them I am not a member right now. I have either been a member before or I haven’t. Split this email list in two so that the right messaging can be included. After this major marketing error, they inundated me with email nearly every day and I wound up unsubscribing completely.

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