It’s Hot Out There

It’s not so much the heat as the humidity. As someone who runs nearly every day, the weather is an intimate part of my day. In the dead of winter I wonder when the cold will break because I am so tired of running in so many layers. But the summer is so much worse. The heat and the humidity are so oppressive every day of the summer that I can’t wait for fall. And running in fewer clothes won’t solve anything. Any day that is under 70 just feels like a respite. Those have been few and far between the past couple of weeks.

Microwaving Fractions

I know that I eat too many microwave meals when all I want to do is comment on the packaging and the directions. The cooking instructions tell you to cook the meal for 3 1/2 minutes, but no microwave has a 1/2 minute button. All microwave timers are in seconds. Shouldn’t the packaging match the appliance and say cook for 3:30, since that’s what numbers you push?

I Fell For It

Why would I ever buy popcorn with Pink Himalaya Salt? Regular old sea salt is fine. I have never heard of pink Himalaya salt. I have no connection to it. There’s not even a story on the bag explaining why I should care. It’s just a name and a picture. The popcorn doesn’t look any different. And it doesn’t even taste any different.

Another Proof Point That We’ve All Gone Mobile

I listen to a lot of podcasts. Some of them I’ve listened to for more than 10 years. They used to tell you to find podcasts on iTunes. That was a program the lived on your computer and you had to sync it with your phone. iTunes does not exist on anyone’s phone. There is no mobile version of it. Podcasts now tell you to find them on Apple Podcast app. That lives on your phone. No syncing required. Just a simple download over whatever connection you prefer.

Seriously Overwritten Copy

We are exposed to thousands of marketing messages and it is very hard for something to stand out. Podcast sponsorships are one way to make an impact because the listener is possibly more focused on hearing the words in their ears. They are not usually listening to something else, which is the case when someone is reading or watching something. I heard a sponsor ad for a car and one of the features listed was “an aggressively hatched grill.” That caught my attention and stood out for being ridiculous. Who pays attention to the design of the grill of the car? And more specifically, what kind of person would be looking for an aggressive grill? Do they need to appear menacing in someone’s rear view mirror?

Sometimes I Like to Be Literal

My girlfriend likes flowers. More specifically, she likes bringing me flowers. Maybe I should re-read those two sentences and bring her flowers sometimes, but that’s a different post. Anyway, I do not have a vase to put these flowers in. I usually use a water bottle. I have loads of bottles from trade shows, imprinted with the names of forgotten tech companies. They make good vases. We were at the store and she asked me if I wanted to look at vases. She’s smart and I usually listen to her. Rather than choose a standard glass vase I got a white ceramic pitcher with the word “Water” stamped on the side. Now when someone says can you put these in water, I can.

A Propeller in the Woods

I looked out the window and saw what looked like a spinning propeller in the woods. It seemed like a mechanical object floating, or even embedded, in nature. After staring at it a moment longer I realized that it was a perfect spider web catching the sun through the trees. I looked away and when I looked back it was gone. The sun had moved and the path of the beam no longer shone on the web.

The Smell of Hot Buttered Popcorn

Strong smells, especially positive ones, are strongly tied to emotions and memories. Think of the following smells: hot buttered popcorn, chocolate chip cookies, freshly baked bread, sautéed garlic. Even just the thought of them brings up emotions and memories. Imagine how much stronger those would be if you actually smelled them. What if you had to deliver your marketing messages solely through your customers’ sense of smell? How emotional do you think the response would be?

Shouting Through a Time Machine

Our agency team gave a presentation about marketing information that has been around for a long time, but the clients just didn’t know the ins and outs about it. As marketers, we’ve been living and breathing this information forever, so it was a challenge to think about how to present it as if it were new information. I described it as shouting through a time machine.