A Side of Freedom
A local billboard implies that the only way you can keep your freedom is if you buy your guns and ammo from them. Since they are not selling you a side of freedom, it only comes if you buy a gun. You are free to shoot someone. Free to put your life and your family's life in danger with a gun in the house. Free to force your views on others. Free to discriminate against others who are different from you. Free to call anyone you don't agree with woke. Sounds like with a gun you are guaranteed the right to be a jerk.