Customers are the lifeblood of every business. Without customers a business would not exist. But there’s an argument to be made that there is a group of people more important to your business than your customers.
The following post was written to run on a partner’s predictive marketing blog, but was rejected as not being specific enough. I connected them with someone in product marketing, so they could get a boring, more specific post. Below is my complete post as submitted.
I predict that you will show this blog post to your boss. Periodically, as you are reading, I will interrupt you and see if I’m right.
Sometimes I am too subtle in my writing, and I just did it right there. Let me point it out, just in case you missed it. I started off this post by predicting something that was going to happen. That’s the current state of marketing. We can now use data to not just understand what has happened, but what will happen. In my case, my data is the outline of what I’m going to say. The only thing I know about you so far is that you are reading a predictive marketing blog.
Some days instead of writing about marketing I want to write about ice cream. Today is one of those days.
I’ve been sitting at my desk daydreaming about Mint Chocolate Chip. I’m not a purist, so I don’t care if it is green or white, but the combination of creamy mint and the crunch of the chocolate has always hit the spot since childhood. I don’t even mind that the chocolate gets stuck in my molars and i have to dig it out.
We often think that the future is just over the next hill, but when we asked global marketing experts to predict 2017, it seems like the future is already here.
We all know how important it is to collect and analyze the data—now being generated at a rate of 2.5 quintillion bytes daily—to improve the customer experience. Some of us are doing this now, and we expect to do it better in the future.
Modern Marketing has come a long way in 2016. More leading brands are using marketing technology to better understand their customers and provide a better customer experience than ever before. Data is part of nearly every marketing conversation. Customer obsession and experience is the main focus.
Marketers want their jobs to be easy. We don’t expect them to be easy, because other marketers tell us that marketing is hard, but we can hope just the same.
And as the calendar is approaching late December, there is even some thought that we can ask for marketing guidance and simplicity as our collective holiday gift. But, alas, that is not to be.
Customer experience is all about the interactions between customers and brands. These days many brand focus on this experience across online and offline channels, but these are some thoughts on any interaction between a customer and a brand.
Brands stand for something, or they represent something in the minds of consumers, and the result of every experience is how well the brand lived up to those expectations. The more times a brand meets those expectations, or even exceeds them, the more loyal a consumer becomes.
Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team.
The time of scattershot marketing, or even broadcast marketing, is long past. Marketers need to focus on prospects that have a higher likelihood of becoming customers.
Modern Marketers spend a lot of time traveling to help us do all of that Modern Marketing. Unless you’re based in the Quad Cities and you’re spending your time shuttling between Davenport and Moline, then you are likely spending time in airports. Lots of airports.
We all know what it is like to be a customer, but when you focus on the airport experience it really shows you what is important in providing a great customer experience.
Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The tool that is called a marketing automation platform is not strictly about automating your marketing.
These systems allow marketers to automate many marketing tasks that would be mind-numbing and repetitive, even for interns, like sending emails and tracking the results, but there’s a whole lot more going on here than just sending email.