Palm updates Santa and makes him hip to the sounds of a cover of RUN DMC’s holiday classic. From Ad Age blog, Songs for Soap:
For an integrated campaign for the Palm Centro, Seattle-based agency Creature recruited Rondo Brothers, a Bay-area duo with as many remix credits as they have ad soundtrack credits, who provided a remixed Santa Claus with a suitably remixed soundtrack. Said track, “Claus Anthem,” features rapper Motion Man, who stays pretty close to the original lyrics while ad-libbing some of this own ambient memories into the mix. He doesn’t have the same joie de vivre, but who ever did?
