Conceptual Paint

The name of paint colors usually has something to do with the color itself. Blues relate to water and sky, while the names of greens are informed by plants and trees. We discovered a color called intellectual. This is a very conceptual paint color name because it doesn’t relate to the color at all. However, the color is so hard to describe—it’s made up of gray, green and brown tones—that it must elicit intellectual conversations about how to actually describe the color. And it is likely our choice for some outdoor chairs.

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