A new cake store opened near me and their name is bad pun. I’m not going to include the name, because it is a big franchise company and I don’t want to alert them to this post. While I don’t know if it is the case with this store, but often local businesses work way harder on their punny name, thinking it will break through, rather than focus on real marketing. These are things like social media, word of mouth and events. I managed marketing and advertising for a niche retail store back in the day when most of your marketing was newspaper advertising touting your sales and events. It was tough back then, but a clever name wasn’t enough then and it isn’t enough now.