Every marketer tries to tie their emails to holidays, seasons, current events or other things that are going on in the world of their customers and prospects. Those hooks are the things that make you open an email. One social platform went with an approach that was a bit too tenuous. Santa knows that you’ve been good this year so they are giving you lots of new product features. Wow. Does that mean if we were naughty then their platform would not have been updated? Or would they just not have told us?