Editing is a Requirement, Not a Luxury

Content marketers get caught up in publishing frequency and meeting deadlines that sometimes the final product is not the best that it can be. Sometimes we publish things that are barely better than rough drafts. Basic proofing is required to fix typos and punctation errors, but about the higher level of writing mechanics? These are the things that an editor provides. How’s the structure? Does it have a point and does it make it strong enough? Are there enough elements that support that point? With so much content available for whatever your buyers are interested in, then you really need to make sure that whatever you publish exceeds a base level of quality.