Claus

Palm updates Santa and makes him hip to the sounds of a cover of RUN DMC’s holiday classic. From Ad Age blog, Songs for Soap:

For an integrated campaign for the Palm Centro, Seattle-based agency Creature recruited Rondo Brothers, a Bay-area duo with as many remix credits as they have ad soundtrack credits, who provided a remixed Santa Claus with a suitably remixed soundtrack. Said track, “Claus Anthem,” features rapper Motion Man, who stays pretty close to the original lyrics while ad-libbing some of this own ambient memories into the mix. He doesn’t have the same joie de vivre, but who ever did?

1 comment

  1. That’s a lot of great info about the “Claus Anthem” song Jeff. Thanks for sharing.

    You can also find all of the Santa’s Gone Centro commercials up on YouTube. http://www.youtube.com/user/santasgonecentro

    All the music from this campaign is on the Claus Facebook Page.
    http://www.facebook.com/claus

    Another cool thing that Palm is doing is providing a sweepstakes. You can text Claus your holiday wish list and be entered into a drawing where you can win what you text.
    http://www.palm.com/textclaus

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