Holidays Grow with Consumers

I’ve noticed more food products in specific red, white and blue packaging for the holiday. Sure, everyone makes that Cool Whip flag dessert with the blueberries and raspberries, but am I really going to buy donuts or cookies to serve for a 4th of July celebration just because the box is decorated? Maybe I’m not your average consumer – ok, I’m not – but do those colors really trigger a purchase from others?