B2B Marketing and Thanksgiving Dinner

As Thanksgiving is upon us, lots of people are thinking about their Thanksgiving dinner menus. Without seeming too much like a TV soap opera that plods along according to its own timeline, but magically celebrates every holiday on the correct day, I did want to write about the similarities of planning a Thanksgiving dinner to planning a business to business marketing campaign.

The main functions of preparing dinner involve planning, shopping, cooking, serving, eating and cleaning up. Each one of these relates to the steps of a B2B marketing campaign. The most important part of both a meal and a campaign is the planning. You need a goal and a strategy to reach that goal. For a meal, the goal is usually to serve your guests a tasty, well-balanced meal that they enjoy. Developing your strategy to reach that goal is what you do when you create your plan. A B2B marketing goal might be to get sales leads, increase newsletter subscriptions, or to get people to request information. The strategy you develop needs to drive those results.

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