BMW Paints a Picture

BMW Expression of Joy

BMW has a long history of art cars, but this may be the first time they have commissioned an artist to paint with a car, rather than on a car. South African artist Robin Rhode used a BMW Z4 roadster to apply paint to a 30 by 40 foot canvas that will be on display in NYC’s Grand Central Station. He developed a different style for each color, and each style referenced another contemporary artist. He used remote control jets near the wheels to spray the paint on the canvas. The whole process from conception to artwork was captured for a series of videos on the microsite, Expressions of Joy, and a complete documentary will be on the Discovery Channel. Art patronage still matters.

Robin Rhode painting with BMW

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