Branding in the Toilet

Here’s a video clip hosted by Ad Age magazine about a Charmin toilet paper sponsored bathroom in NYC during the holidays. As anyone who has spent any time in New York, public restrooms either don’t exist or you just don’t want to go in them. Nearly every restaurant has a sign that says “Restrooms for Customers Only.” I remember when I was looking for job in New York I would seek out the rare, usable public restrooms and arrange my day so I could be near one during the course of the day. A clean, branded, nicely scented bathroom with a variety of kinds of toilet paper to try would have been a real treat.

Video Link
(Note there is a commercial before it starts)

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