Zombie Brands

There’s a recent piece in Slate.com about marketers’ penchant to resurrect old and dead brands like a horde of zombies:

Last October, few tears were shed when Ford ended production of the Taurus. The unlovely, workhorse sedan had been the company’s best-selling unit for much of the 1990s, mostly because of huge sales to rental-car companies. Shutting down production was a sign that Ford, in the midst of a serious restructuring, was looking to the future. But then in February, Ford announced that it would resume producing a car with the Taurus nameplate in the summer of 2007. continue reading

There has even been a follow-up, a return of the zombie brands article.

Leave a comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.