Personal Branding through Social Media

Today I spoke at the Living Arts College @ School of Communication Arts in Raleigh, North Carolina. It was great to speak with students who are learning their digital skills and get them thinking about creating an online personal brand.

The presentation below covers the following topics. Note that the presentation only features images and screenshots. There is not a bullet point or even text throughout the presentation.

• Introduction to Brand and Personal Brand
• The Importance of Owning Your Name as a Domain
• Why You Need to Pick One Appropriate Photo and Stick With It for All Profiles
• Creating Social Profiles
• Time for Content
• What to Blog About