Are B2B Companies Ready for the Real Time Web?

Many B2B marketers and pr professionals have heard about the real time web, and are looking to learn more about how to incorporate it into the communications mix. It continues to be one of the hottest topics of discussion around the social web water cooler, but has little meaning outside of this community. Real time web is what Twitter does well. It is what Facebook is trying to do. And it is what Google does not do well at all, and it is why rumors constantly surface about Google buying Twitter. For now, Twitter is standing firm as an independent platform that owns the real time web, but what does it mean for B2B companies.

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