Launch of New Social Media B2B Site

Earlier this week Kipp Bodnar announced the launch of a new site focusing on the impact of social media on B2B companies. Below are both his announcement and a video explaining the site. I am including them here for two reasons. The first is that I am involved in the project and they are good explanations of why we are doing what we are doing. The second is they include shoutouts to me, so I wanted to share a collaborator’s thoughts about my social media insight.

Over the course of the past year I noticed a lack of conversation about how social media would change the way B2B companies operate and market their businesses. At the same time clients were asking me for examples of social media’s applications in B2B situations. It is these two factors and some other discussions with friends that lead me to start Big thanks to Jeff Cohen who has stepped up to help lead this project.

I plan to post excerpts of the my posts here as well, so look for those in the Social Media category. They will be taqgged socialmediaB2B. If you are interested in social media in a B2B environment, make sure you subscribe over on the site. We have lots of great posts in the works.

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