While social networking sites may primarily be the domain of students and recreational use, enterprises can be expected to climb aboard as well, dignitaries said at the Nokia Mobile Mashup 2007 event in Palo Alto, Calif.
Mobile Mash-Up emphasized mobile computing, social networking, and extending social networks to mobile devices. Although many of the estimated 200 persons in attendance acknowledged participating in the LinkedIn business networking site, only a small handful used the more recreationally oriented MySpace site. But as the “millennial generation” leaves school and enters the workforce, businesses will have to accommodate them by deploying the social networking capabilities they are used to, analyst Ben Bajarin, of Creative Strategies, said in an interview.
Social Networking Likely to Grow in Businesses
