Taco Overload

I’m a big fan of pop-up restaurants and brand experiences, but Taco Bell might have gone too far with their pop-up hotel. They decked out a Palm Springs hotel with a Taco Bell theme and have replaced the food options with fast-food tacos and such. Somehow, this combined with the allure of exclusive menu items and fun by pool, caused this experience to sell out in just a few minutes. This is feeling like peak Instagram where the desire to post photos online is now driving culture.