Marketing

How Marketers Think About Big Data

I recently gave a talk on big data, social media and marketing. Here is what I said: I am a consumer. You are a consumer. We are all consumers. Why do retailers want

#FlatHandley Tours Ball State

In honor of next week’s MarketingProfs B2B Forum [http://www.marketingprofs.com/events/mpb2b14/conference] in Boston, a flat version of Ann Handley [http://www.annhandley.com/] known as ‪#‎FlatHandley [https://twitter.

#ShareACoke with Emily

Coca-Cola has a great new campaign where they print a variety of names on Coke bottles, and encourage people to Share a Coke [http://www.shareacoke.com/#gallery] by posting pictures of the