Marketing

Where to Put Your URL

I have always been a proponent of putting your URL, or web address, on everything that appears before your customers and potential customers. With enough repetition, your customers will learn your URL. This

Microsoft Long Form Ad

featuring Jerry Seinfeld and Bill Gates from Endgadget [http://www.engadget.com/2008/08/21/microsoft-enlisting-gates-seinfeld-to-battle-get-a-mac-ads/] : > Microsoft’s new $300 million campaign (one of Redmond’s largest ever) is set to launch

Boost Your PR by Doing Something

Here’s a great column by Al Ries in Ad Age [http://adage.com/columns/article?article_id=130678] about improving PR and advertising effectiveness by staging a regular event. It creates media

Pinata Man

I don’t know how I missed this spot for Chocolate Skittles, but it is great. Find more videos like this on AdGabber [http://www.adgabber.com/video/video]

Cheese Label Music Criticism

Photo by Lisa Fain [http://homesicktexan.blogspot.com/] According to the Advertising Age Songs for Soap blog [http://adage.com/songsforsoap/post?article_id=129865], one of the magazine’s assistant editor discovered