Marketing

Awareness Test

How well do you really pay attention? from Seth Godin’s blog [http://sethgodin.typepad.com/seths_blog/2008/03/before-you-buy.html] by way of Ken [http://www.wsuccess.com/] and Dothetest [http:

How Apple Can Skip the Recession

According to Wired’s Gadget blog [http://blog.wired.com/gadgets/2008/02/what-recession.html], if Apple can “bring its quality and style to cheaper gear” it can avoid the economic downturn. Click

Ad Agencies Need to Change

Here’s an article from Brandweek [http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003708820] quoting a new report from Forrester Research about the coming changes in the advertising

Branding in the Toilet

Here’s a video clip hosted by Ad Age magazine about a Charmin toilet paper sponsored bathroom in NYC during the holidays. As anyone who has spent any time in New York, public