Marketing

Holiday Inn Express has a tagline on all their unbranded toiletries that says simplySmart. Every item carries a one word description of what you do with that item. SimplySmart means that their creatives

Brandweek [http://www.brandweek.com/bw/news/apparelretail/article_display.jsp?vnu_content_id=1003683002] magazine published the results of an online survey of its readers to determine the best and worst brand

Here are the direction headings for Nestle Chocolate Chip Cookies: Preheat Just Break… …and Bake! but in Spanish: Precaliente Simplemente Desprenda… …y Hornee!

Here’s an article from Fortune Magazine about the development of the business side of LeBron James. He has changed the rules of superstar athlete endorsement deals. He owns the company with childhood

I bought a pack of “Take and Bake” French baguettes and they have the following Baking Instructions with cheeky parenthetical comments: 1. Pre-heat your over (conventional) to 400 degrees Fahrenheit (not Celsius please)