Marketing

Yesterday I found a pack of frozen appetizers under the brand “Cohen’s.” This box of 4 Garlic Potato Puffs, 4 Spicy Beef Turnovers and 4 Spinach & Potato Puffs carries the tagline,

One of the things I buy on occasion is Dannon drinkable yogurt. A couple months ago, the package proclaimed, “Great New Taste!” in bright yellow starburst. Most consumer products must modify their packaging

I have noticed several products recently in the grocery store that look kind of like off-brand items, like cereal, snacks, ice cream, but upon closer inspection, what appears to be a dog mascot

I recently received a free razor in the mail. It has 5 blades and really looks ridiculous. Can all these blades really make a difference? Actually, they do. Am I going to use

The Duke Football Program (one of the worst in the nation) is utilizing resources from the Fuqua Business School (one of the best in the nation) to create a strategic plan for winning.