The growing adoption of account-based strategies adds another element as we define how sales and marketing align. In my previous post about the alignment gap, I discussed the foundational importance of sales and
Sales and marketing teams have always been at odds with each other. It’s easy for someone outside the organization — for example, an analyst — to say that they just need to work together
he past year has been difficult for many organizations, but there was a significant behavior change by sales leaders. They started spending more time with their marketing colleagues. The majority of chief sales
Sales and marketing alignment exists, but not as broadly as it should. It is not strategic enough to rise to the level of executive conversations. Neither sales leaders nor marketing leaders are pulling
When marketers are considering new marketing platforms they often overlook the
reporting interface. Reporting is a standard component of every system, but the
sales person rarely demos that part of the software. It’