Marketing

The 4 Key Principles of Cross-Channel Marketing

The marketing landscape continues to change as consumer behavior evolves across multiple devices and channels. Desktops, smartphones, and tablets play a role in discovery, education, and purchase decisions. And consumers expect brands to

The Average Email is Worth 8 Cents

What is the value of email? Marketers send emails every day. Lots of emails every day. But nobody talks about it. They set up campaigns. Follow all the best practices. Optimize subject lines,

Who is More Important Than Your Customers?

Customers are the lifeblood of every business. Without customers a business would not exist. But there’s an argument to be made that there is a group of people more important to your