Yesterday I was at a marketing event and the topic of metrics came up. That's
not a huge surprise, as modern marketers continue to be concerned with
justifying their activities with
The pace of change in marketing technology continues to accelerate and it is
more of a challenge today to keep up than ever before. Some marketers may
remember the days of printed documentation
Content marketers like to think we are important. We’ve changed the face of
modern marketing, haven’t we? We create the content that drives awareness,
builds relationships with prospects, and helps move
Outdoor retailer REI recently released a new online video, Trail Angel, as part
of their ongoing Every Trail Connects [http://www.rei.com/h/trails] series.
Marketers know that as video consumption continues
With its record breaking opening last week, it seems like the whole world has
seen the new Star Wars movie. But don't worry, this post will not include any
movie spoilers.