Social Media

JetBlue understands how social media fits into their larger business and engagement strategies. The social team at the airline gets the value of social, but always keeps in mind that their efforts must

Social media is not a siloed function within your company. Even if the social media team or social media person sits in marketing, PR or corporate communications, they should not sit there alone.

One of the challenges marketers face when using social media to communicate and connect with customers is keeping up with all the changes to the various social networks. The best way to focus

I am a big fan of spam comments on my blog (the other one that has posts and traffic), and occasionally I like to collect them and share them. Today I received three

As companies grow their social media presences and begin listening and engaging with customers, not just pushing out corporate messages, it is helpful to remember the words of your mom. Social media teams