Social Media

Social media efforts are more successful when they connect to business objectives and goals. Companies that merely collect likes and followers as if they are trophies to put on a shelf in the

The two teams are set for the upcoming Super Bowl in New Orleans on the first Sunday of February. As more and more people watch television while clutching smart phones and tablets, each

As the year winds down, many of us review where we have been and where we are going. It is no different for social media professionals who need to understand what was successful

Sometimes a rant is longer than a tweet and doesn’t quite seem right for a Facebook post. So here I am. This morning I got an email from a PR firm telling

When companies merge or get acquired, even social media companies, the last thing on the mind of the M&A team is how the social media presences come together and serve the