Here’s an article from Fortune Magazine about the development of the business side of LeBron James. He has changed the rules of superstar athlete endorsement deals. He owns the company with childhood friends and conducts market research to test the pulse of his brand. According to the article, following last season’s playoff performance, especially Game 5 against the Pistons, Nike restructured their basketball division to increase the number of Nike staffers working on LeBron’s brand from 4 to 150.
The Business of LeBron James
