SimpliFLY

As we approach the busiest travel days of the year, which also happen to include a large number of infrequent, casual travelers, the TSA (Transportation Security Administration) has created a new campaign to help travelers “speed” through security. It is called SimpliFLY, and the campaign is promoted with posters and a video.

They really missed from an information spreading point of view. The poster is not on the website at all, and the video is not easily sharable. It streams by opening Windows Media Player. Have they heard of YouTube?

So we now have a system of travel where we remove our shoes, belts, watches; put our small containers of liquid in a certain size bag; take our laptops out of their cases; and the government would like us to pack more neatly so they can more easily scan our bags. What’s next: a request to wear loose-fitting clothes to make strip searches easier?

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