Cringeworthy copy ripped from a bag of Hatch Chile Cheddar Popcorn.
A chile pepper, a cheddar cheese, and a corn kernel all walk into The Fresh Market. The pepper says, “Hey, Ched, lookin’ sharp there.” The cheddar, blushing from embarrassment, replies, “Is it hot in here, or is it just your fragrant Hatch aroma?” The corn kernel, not to be left out, says, “It’s not just you, Ched. Hatch really gets me popping.”
